two children playing on a toki mats play mat in the print Pastel Party

10 Black-Owned Brands That We Love

February 20, 2023

The United States recognizes each February as Black History Month, and it’s a time to celebrate the achievements and contributions Black Americans have made to science, the arts, politics, civil rights, and more. Considering the dark history of our country and the ongoing struggle to live up our nation’s founding ideal that all of us are created equal, amplifying Black voices is essential to implementing change. Although this should be at the forefront of our minds every day of the year, the month of February is a time for all of us to focus our attention on supporting racial equality and uplifting Black Americans to whom opportunity and dignity are long overdue. As a brand that makes products for the newest generation, we yearn to see the day that all children see themselves positively represented and given equal opportunity to succeed. In celebration of Black History Month, we’re turning the spotlight on 10 Black-owned brands for babies and kids that we absolutely love, and that deserve recognition for their products and contribution to a better future. 


modern.mama store products

Although Modern.Mama has been closed for the past few months, we had to include this brand by Taira Cominsky, who is the designer behind one of our all-time favorite prints, Blended! Modern.Mama is currently on hiatus as Taira focuses on her growing family, but plans to come back with a line of brand new products. The brand sells utensils, bowls, plates, and other FDA-approved, non-toxic, food-grade silicone wares that come in beautiful, modern designs. You can keep up with the latest updates on Instagram.

Pretty Please Teethers

pretty please teethers store products

Founded in 2017, Pretty Please Teethers creates baby products for the modern family. The brand sells everything from bath toys and finger toothbrushes to teethers and tableware. These household staples are all made from eco-friendly, high-quality silicone that is free of BPA, PVC, Latex, Phthalates, and Lead, and is also 100% US FDA and CPSC compliant.

Brown Toy Box

Brown Toy Box store products

Although this brand originally launched in 2017 as a STEAM kit, Brown Toy Box has evolved into an educational toy company that produces and curates STEAM toys, media, and experiences to center and celebrate Black children. It works to disrupt generational poverty for Black children through early and recurring exposure to STEAM thinking and careers, and through positive representation.

Rowan & Co. Baby

Rowan & Co. Baby store products

This one-stop shop sells the sweetest baby accessories like pacifiers, bows, and teethers, as well as layette. Not only are the products priced affordably, they’re made from high quality materials that are tested and certified. This store sources goods that are stylish, functional, and minimalistic for timeless style.


Junobie store products

Founded by a mom who wasn’t satisfied with her options for breast milk storage (leaky plastic bags or heavy glass jars), Junobie is known for its silicone breast milk storage bags. The silicone is 100% FDA approved and free of BPA, BPS, Phthalates, and Lead. It’s the first eco-friendly and reusable breast milk storage bag of its kind, and it’s dishwasher and freezer safe.


stina & mae store products

This Black-owned brand is redefining nursery aesthetics with its beautiful baby blankets, bibs, burp cloths, and decor. Its products are made from 100% GOTS certified organic cotton and feature playful yet elegant prints that suit every style. STINA & MAE donates 2% of its yearly revenue to help fight childhood hunger and also works with organizations that bring awareness to maternal help. 


pooters store products

Founded by a mom of 6, Pooters is a cloth diaper brand that’s committed to giving parents the gift of leak-free nights and dry crib sheets in the morning. The cloth diapers are made from high-quality, reusable hemp and are sustainably designed for the eco-conscious parent. The brand’s best-selling product is the Pooters Overnight Super Soaker, which can hold up to 31 ounces of liquid and provides unparalleled leak protection for 12+ hours.


Kido store products

This diverse children’s boutique sells clothing, books, toys, and accessories for babies, toddlers, little kids, and big kids. Founded by Keewa, a mom of 3 and the daughter of activist parents, the brand is deeply connected to the Southside community in Chicago. Keewa hosts Southside Story Time to give local families the opportunity to connect in a safe environment for free, as well as Baby Soul Jam, a family day party for millennial families from all over the Midwest. 

Darlyng & Co.

Darlyng & Co. store products

This brand is on a mission to give parents one less thing to worry about when it comes to caring for their baby. It creates everyday essentials that are functional, non-toxic, aesthetically pleasing, and created from high-quality materials. As a brand that sells everything from bathtime essentials and feeding accessories to clothing and toys, all of Darlyng & Co.’s products are sent through rigorous testing to ensure they meet the highest safety standards and requirements.

Le Petit Organic

le petit organic store products

Based in New York, this retailer brings diversity and inclusivity to the children’s clothing and accessories market for ages 0-10 years. LPO’s owner, Sanjay, launched a private label called Le Petit Elle, a collection of vintage styles for the modern girl. For this collection, Sanjay works with a diverse group of minority entrepreneurs from the Caribbean, South America, Central America, China, and all over the world to create heirloom clothing.

10 Black-Owned Brands That We Love

About the Author: Alice

Alice Mendoza is a copywriter and blog writer based in Los Angeles. She began writing for a baby brand while on maternity leave, and realized she had found her niche. Today, she writes exclusively within the baby space, using her BFA in Creative Writing and her own experience as a mother to guide her. When she’s not working, you can find her chasing down her toddler, going on walks around the neighborhood, or watching reality TV.

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