About Us

At Toki, we want children to be able to play, tumble, and grow freely, and to always know that it's okay to fall.

At Toki, we want children to be able to play, tumble, and grow freely, and to always know that it's okay to fall.

Our Mission

Our mission is to create a safe place for every child to play as they take on the world.

Our mission is to create a safe place for every child to play as they take on the world.
We hope to create a space where non-toxic and organic aren’t just nice to haves, but need to haves. Where playtime can be portable and on trend, and where kid products don’t just fit into your life, but your lifestyle.

My Story

When my oldest was born, I was living in Israel at the time. As a new mom, I learned about all of the baby must-haves, and leaned on other new parents for advice to prepare for having a baby. The list was long, but there was one item that was at the top and I was most excited for: a play mat. This would be the biggest item in our tiny apartment, so I wanted it to be the perfect pattern and comfortable. There was one store in Tel Aviv that made custom play mats, and every single mom I knew had one, it was THAT good.

Fast forward a few months to the end of my maternity leave, and my family was relocating back to California. Even though we could only bring a few suitcases, I filled half of one with our beloved play mat. Why? Because I couldn’t find anything like it in the US to replace it! And there was NO WAY I would have any more babies without this play mat.

Two years goes by until I had my second baby. Working full time in tech, I knew that family leave was my chance to bring this amazing product to more families. And that’s exactly how Toki Mats started. During that first year, I spent all of the in-between baby moments researching and prototyping to create the perfect play mat. I wanted to take the same magic of the play mat I had, but improve the quality, designs, and safety.

It’s the magic of our mats that you and your babies all love, and gets me excited to keep growing this brand.

Values

Magic in everything we do

  • Super Soft

    Soft enough to catch tumbles, firm enough to support standing.

  • Mess Ready

    Wipe or wash to easily clean up all of life's little messes.

  • Safety First

    All play mat materials are certified free of dangerous toxins.

  • Bring Along

    Super portable and storable - go wherever, easily.

p.s.

wondering why we're named "Toki"? It comes from matoki, the Hebrew word for sweetheart, and what I call my little ones.