Toki comes from the Hebrew word "Matoki", meaning sweetheart, one of the many nicknames used for Eli's minis.
Toki Mats is all about playing together. We love that our play mats for infants pad the falls of your babes at each milestone: tummy time, rolling over, crawling, those first standing tumbles. We especially love that they’re comfy for parents too. Cuddles, airplane, and yoga poses are just a few of our favorites.
Our mission was to find the safest materials without compromising on comfort. The foam we use is revolutionary - made from the sap tree, it is completely breathable, has just the right firmness, and is soft enough to make you want to cuddle up with your kids.
We also know how important (and fun) it is to decorate the homes we build for our family with our personal aesthetics, so we curated modern designs for the covers.
The baby play mat foam covers are washable and interchangeable for multiple design options. We also designed the mat to fold and store easily when not in use. Each mat is built with two loops to secure toys or binkies.
Eli came up with the idea for Toki Mats while on maternity leave with her second baby, Shaya. Sitting in her living room on her couch, looking out at all of the small-shop baby decorations and toys she collected while pregnant, she realized there was no place to get down on the floor and safely play with her newborn and toddler. At least, she didn’t have one that was both comfortable and modern.
She spent the next year designing and building play mats for infants. Through naptime in those first few months of maternity leave, then late nights after going back work, she did tons of research to make sure she had access to the best materials, designs, and partners. What started as a solo passion project turned into a small business with the help of her sister, “Auntie Shira”. While Eli has a packed schedule with her family and full time job, seeing other families play together on Toki Mats is worth the hustle.